英文書籍
|
|
||
This textbook explores the resort industry from concept and development to management and operations. Students will learn about types of resorts, resort history, facilities planning, personnel organization, front and back of the house management, resort marketing and sales, and the future of resorts. New features for the third edition include a more international focus, material on handover of a resort project, discussion of environmentalism and greening of the resort industry, changes in resort financing, and exploration of economic, geopolitical, and demographic issues affecting resorts. Examples and illustrations from around the world provide students with a global picture of the resort industry. Author: Chuck Yim Gee, Dean Emeritus, University of Hawaii at Manoa, School of Travel Industry Management |
|||
