International Exhibition Planner Certification (IEPC)

 

International Exhibition Planner Certification

 

Course Objectives:

1.       Master Basic Knowledge of Exhibition Planning:
Help participants gain a comprehensive understanding of the fundamental concepts, processes, and relevant regulations in the exhibition industry.

2.       Enhance Project Management Skills:
Develop participants' organizational, coordination, and execution abilities in exhibition project management.

3.       Strengthen Marketing Skills:
Improve participants' marketing, brand building, and customer relationship management capabilities within the context of exhibitions.

4.       Cultivate Team Spirit:
Enhance participants' teamwork and communication skills for effective collaboration.

 

 

*The NAEI (North American Education Institute) course certificate will only be awarded upon passing the relevant examination.

 

Course Module and Content Overview

 

Module 1: Overview of the Exhibition Industry

Basic knowledge of exhibitions, industry regulations and policies, market trend analysis.

 

Module 2: Exhibition Planning Process

Project initiation, planning and design, budget and resource management.

 

Module 3: Marketing and Promotion

Market research, promotional strategies, brand building.

 

Module 4: Project Management and Execution

Team management, on-site management, evaluation and feedback.

 

Assessment and Reflection

Evaluation assessments, practical exercises, reflection and sharing.

 

Detailed Course Content and Schedule:

Module 1: Overview of the Exhibition Industry

Course Content:

1. Basic Knowledge of Exhibitions:

Definition and Classification:

Introduce the definition of exhibitions and explore different types (e.g., trade shows, conferences, events).

Industry Importance:

Analyze the impact of the exhibition industry on the economy, culture, and business.

2. Industry Regulations and Policies:

Laws and Regulations:

Study relevant laws and regulations related to exhibitions, such as contract law and intellectual property law.

Industry Standards:

Understand the standards and norms within the exhibition industry, including safety, health, and environmental requirements.

3. Market Trend Analysis:

Industry Trends:

Research development trends in the exhibition industry, such as digital transformation and sustainability.

Case Studies:

Analyze successful and unsuccessful cases to identify best practices and lessons learned in the industry.

 

Module 2: Exhibition Planning Process

Course Content:

1. Project Initiation:

Needs Analysis:

Learn how to conduct market research to determine client needs and target audiences.

Project Goals:

Set clear project objectives and key performance indicators (KPIs).

2. Planning and Design:

Theme Creation:

Develop the exhibition theme and design exhibition content and layout.

Resource Planning:

Identify required resources, including venue, equipment, and personnel.

3. Budget and Resource Management:

Budget Preparation:

Learn how to create a detailed budget, including revenue and expenditure forecasts.

Funding Sources:

Explore funding sources, including sponsorship, ticket sales, and government grants.

 

Module 3: Marketing and Promotion

Course Content:

1. Market Research:

Data Collection:

Learn how to collect market data and feedback from exhibitors, and conduct competitive analysis.

Target Audience:

Identify the characteristics and needs of the target audience.

2. Promotional Strategies:

Online Promotion:

Utilize methods such as social media, email marketing, and SEO for online promotion.

Offline Promotion:

Conduct offline promotion through traditional media, promotional materials, and on-site events.

3. Brand Building:

Brand Positioning:

Develop brand positioning strategies that define the core values and image of the brand.

Brand Communication:

Explore how to communicate the brand through multiple channels to enhance brand awareness.

 

Module 4: Project Management and Execution

Course Content:

1. Team Management:

Team Building:

Learn how to select and cultivate exhibition team members, clarifying roles and responsibilities.

Team Collaboration:

Enhance team cooperation and communication through team-building activities.

2. On-Site Management:

Operational Management:

Develop an on-site operational plan to ensure smooth event execution.

Service Management:

Focus on the service experience of exhibitors and attendees, addressing on-site issues promptly.

3. Evaluation and Feedback:

Evaluation Mechanisms:

Establish evaluation mechanisms, including metrics for exhibition effectiveness and attendee satisfaction.

Summary and Improvement:

Analyze feedback results, propose improvement suggestions, and provide references for future events.

 

Assessment and Reflection

Course Content:

Class Participation:

Evaluate attendance, discussion, and interaction in the classroom.

Group Projects:

Conduct group assignments at the end of each module, submitting specific planning proposals focusing on practical applications.

Final Project:

Each participant must independently or collaboratively complete a comprehensive project, including planning a complete exhibition scheme that covers planning, execution, and evaluation aspects.

Reflection and Sharing:

Engage in reflection and share insights gained throughout the course.

  

Course Delivery Institute:

MACAU MILLENNIUM COLLEGE

ADDRESS：Alameda Dr. Carlos d’Assumpção No. 255

China Civil Plaza 8- andar, Macau

TEL：(853) 2878 8186

FAX：(853) 2878 8246

E-MAIL：info@mmc.edu.mo